The Concept of Low-Cost Service Air-Asia

"There are potentially low-cost models for many things" 

5 Main Concept To Success 

a) Serve the underserved
b) Make sure you have the right people , focus and discipline.
c) A service provider's success rests on being able to give the client     what he really wants.
d) Being on time , safe and efficient are important.
e) Our strategy from day one is not to own, but rent.